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Tata Tea is
a leading player in the global
beverages market with significant
presence in over 40 countries. The
company has steadily transformed
itself from being a plantation
business to emerge as a key player
in the branded segment. Tata Tea’s
operations spans the entire
value-chain in tea, including
research and development, tea
cultivation, manufacture of black
and instant tea, blending,
packaging, branding, marketing,
sales and distribution.
In its constant endeavor to demonstrate
thought leadership, Tata Tea launched the 'Jaago
Re' campaign. This campaign aims to resonate
with 'Young India' beyond the role of tea as
merely a medium of physical rejuvenation or
a wake up drink, to a medium of individual
and social awakening in society. |
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